The Nutella logo is instantly recognizable worldwide, with its deliciously rounded typography that practically begs you to lick the spoon. While the brand uses a custom typeface, these six playful font alternatives will help you recreate that same sweet, inviting aesthetic for your food packaging, dessert branding, or any project needing a tasty typographic treat.
What Makes the Nutella Font So Appealing
Nutella’s custom rounded sans-serif succeeds because it perfectly captures:
- Delicious indulgence through plump letterforms
- Childlike joy with its friendly curves
- Premium quality via perfect execution
- Universal appeal across cultures and ages
Key Features to Look For
When choosing a Nutella-inspired font, prioritize these characteristics:
- 4-6px rounded corners on all terminals
- High x-height for maximum readability
- Uniform stroke weight throughout
- Perfectly circular letter shapes
- Slightly condensed proportions
Sweet Font Alternatives for Food Branding
1. Almie Bold Sans-Serif
This deliciously rounded font captures Nutella’s plump letterforms with added personality through subtle width variations. Perfect for brands wanting that signature sweetness with a unique twist.
2. Navalie Bold Sans-Serif Font
A more premium interpretation that maintains Nutella’s friendly curves while adding elegant details that work beautifully for gourmet food packaging.
3. CS Reason Bold Font
This versatile rounded typeface offers Nutella’s approachability with improved multilingual support, making it ideal for international food brands.
4. CS Beltane Bold Font
For brands wanting Nutella’s sweetness with more character, this font introduces playful irregularities while keeping perfect readability.
5. CS Legacy Bold Font
A timeless interpretation that captures Nutella’s classic appeal with refined details perfect for heritage food branding.
6. Morque Sans-Serif Bold Font
This contemporary rounded font keeps Nutella’s friendly vibe while adding modern proportions that work well for digital food content.
Design Tips for Yummy Typography
To maximize the appetizing appeal of these fonts:
- Use warm brown/red color palettes (Nutella’s signature hues)
- Add chocolate drip or swirl effects to key letters
- Pair with hazelnut or milk splash graphics
- Try glossy or metallic finishes for premium products
- Test at jar label sizes (minimum 1″ height)
Implementing Food Typography
When applying these Nutella-inspired fonts:
- For packaging: Prioritize high-contrast color combinations
- For digital: Ensure mobile readability at small sizes
- For advertising: Use extreme sizes for impact
- Always maintain generous letter spacing
- Consider 3D extrusion for shelf presence
Why Nutella’s Typography Stays Fresh
The brilliance of Nutella’s font lies in its:
- Timeless deliciousness that never feels dated
- Perfect balance of fun and premium
- Universal appetite appeal across demographics
- Adaptability from jars to digital ads
The Nutella logo demonstrates how strategic typography can make products literally mouthwatering. By using these tasty alternatives like Almie Bold or CS Reason Bold, you can create food branding with similar irresistible appeal. Remember – great food typography should look as delicious as the product tastes.